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Program

Three objectives must be achieved through lesson, case studies, business games and training courses :

To control, in two languages, the general problems of the management of transnational corporations :

. Economic and international environment of the company,
. Strategy and Organization,
. Information system,
. Laws and taxation,
. Accounts Department and Control of management,
. Finance of company,
. Living languages (English or another European language, and Japanese or Chinese).

To acquire in one year "Knowledge-to be" which will make the student able to evolve/move in a European cultural environment :

. Social psychology and personal development,
. Human ressources,
. Work of intercultural groups,
. 24 weeks training course in a company abroad, allowing the students to deal with high level mission, normally entrusted to executives, and to prove their capacity to conclude it in an international working framework. It gives place to the drafting of a report/ratio of training course which is the subject of a defence.

To facilitate the access to employment by developing the teaching and the practice of management sciences:

. Marketing,
. Strategy and Technics of the international trade,
. Knowledge of the markets of Asia (for the option Euro-asie)

The lesson is exempted in the language of the country where the courses within small groups of students of various nationalities proceed taking part in the program.

Bournemouth University - http://www.bournemouth.ac.uk/
Escola Universitària d'Estudis Empresarials - http://www.emp-ub.com/
Nanchang University - http://www.ncu.edu.cn/
Yokohama National University - http://www.ynu.ac.jp
IAE Poitiers - 20, rue Guillaume VII le Troubadour BP 639 - 86022 POITIERS CEDEX - France